Popular Black Twitter hashtag #BlackBoyJoy, is used to praise the accomplishments of black men. It is meant to create a space for black men to celebrate themselves, outside of the projections society had placed on them.
Evidence shows that Black men are far more likely than others to be diagnosed with severe mental health problems and are also far more likely to be sectioned under the Mental Health Act.
Conversations in relations to men's mental health is a big topic on social media. Black boy joy is a piece that represents self-love and positive affirmation to implement mental health awareness. The daily affirmations are to be repeated regularly until they believe them. The positive mental repetition can reprogram their thinking patterns. Over time they will begin to think and act differently, and become part of the success of the black boy joy movement.